If you’re running a Magento 2 store and struggling with performance, slow page load times, or complex frontend development, it’s time to consider Hyvä. As Hyvä consultants, we’ve helped businesses transform their Magento stores with faster load times, improved Lighthouse scores, and a better developer experience. Here’s why Hyvä is a game-changer—and how we can help you get the most out of it.
Hyvä Services
Hyvä is a modern frontend for Magento 2 that replaces the traditional Luma theme with a leaner, more efficient setup. Instead of relying on KnockoutJS, RequireJS, and a heavy DOM structure, Hyvä uses Alpine.js and Tailwind CSS—resulting in clean, modern, and high-performing storefronts.
⚡ Performance That Speaks for Itself
One of the most compelling reasons to switch to Hyvä is performance. Typical Luma-based stores often struggle to achieve good Core Web Vitals scores. In contrast, Hyvä sites regularly hit:
Google Lighthouse scores of 90+ on mobile and desktop
Faster time-to-first-byte (TTFB) and first contentful paint (FCP)
Reduced JS and CSS payloads — sometimes up to 90% smaller
This translates directly to better SEO, lower bounce rates, and higher conversion rates.
💡 Developer and Business Benefits
Faster development: Tailwind CSS and Alpine.js make frontend development more intuitive and faster.
Easier maintenance: Say goodbye to bloated JavaScript and complex XML layouts.
Lower hosting costs: Lightweight frontend reduces server load and resource usage.
Better UX: Fast-loading, modern interfaces that your users will love.
Why choose Hyvä?
Hyvä is quickly becoming the go-to choice for Magento agencies and merchants focused on site speed, conversion rate optimization, and modern development workflows. With its use of Tailwind CSS and Alpine.js, Hyvä strips away Magento’s bloated frontend stack, resulting in significantly improved Lighthouse scores and easier customization.
The tradeoff? Some third-party extensions aren’t compatible out of the box and may require patches (which the Hyvä community actively contributes to).
Why choose Luma?
Luma may be outdated, but it’s still relevant for some projects—particularly legacy Magento stores or builds that depend heavily on third-party modules. Since most extensions are designed with Luma in mind, sticking with it avoids compatibility headaches.
However, Luma comes with performance drawbacks, complex JavaScript dependencies (like KnockoutJS), and a steeper learning curve, making it less attractive for new projects.
Final thoughts
If you’re starting a new Magento 2 build in 2025 and want the best performance, Hyvä is the clear winner. It’s fast, modern, and built with developer experience in mind. On the other hand, Luma still has its place in legacy projects or in situations where budget constraints make third-party extension compatibility a priority.
💡 Pro Tip: Don’t let the Hyvä license fee scare you off. The time saved in development and the gains in performance often pay for themselves quickly.